ISBN: 0833029916 9780833029911

Category: History / General

Page count: 276

Identifying Navy strategy and NAVSEA responsibilities for aiding that strategy in 2007, the first phase presents a framework for translating strategy and responsibilities into products and services. Viewing NAVSEA as a business that must identify its markets, customers, and portfolio of products, the second phase presents a process of successive narrowing. Such narrowing determines quantitatively, using measures of importance, breadth, and market-emphasis growth, among others, which products--across NAVSEA--are most important and most central to the key competencies of the business and, hence, must receive most emphasis for managerial decisions for investment and resource allocation. Presenting NAVSEA as a diverse corporation, the third phase offers an approach that must rely on the strategic intents defined in the other two phases for restructuring the NAVSEA organization to maintain competitive advantage and sustain its central products and capabilities.