ISBN: 0399532765 9780399532764

Category: Business & Economics / Business Communication / General

Page count: 237

While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being constantly bombarded with advertising messages and marketing images, how can you make sure to POP! out of the crowd? In her new book, Sam Horn reveals ways to ensure that you, your business and your product never blend into the background again. 'POP!' (or Purposeful, Original, and Pithy) has the power to propel even lifetime wallflowers into dynamic self-promoters.