ISBN: 144051190X 9781440511905

Category: Business & Economics / Sales & Selling / General

Page count: 240

<b>Write Well to Sell Big!</b><br><br>In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author <b>Dan Kennedy</b> explains why some sales letters work and most don't. And he shows how to write copy that any business can use.<br><br>Among other things, he provides:<br><ul><li>Completely updated text and examples</li><li>Great headline formulas</li><li>New exercises to spark creativity</li><li>The best way to use graphics</li></ul><br>Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.