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Page count: 16

This study aims to examine the effect of Optimism and Discomfort on Readiness to Apply ICT with innovativeness as a moderator. Research data were collected through questionnaires, using stratified random sampling. Respondents consisted of directors, secretaries, treasurers and managers of Gampong-Owned Enterprises in Langsa City. The results showed that innovation and optimism had a positive and significant effect on the readiness to apply ICT, while discomfort had no effect on the application of ICT. Innovativeness cannot moderate the effect of discomfort on ICT use, and innovativeness cannot moderate the effect of optimism on ICT adoption readiness.