ISBN: 1422205843 9781422205846

Category: Juvenile Nonfiction / Art / Fashion

Page count: 64

"Russell Simmons is a hip-hop icon. He made records with LL Cool J and the Beastie Boys, produced 'The Nutty Professor', and designed clothing for Phat Farm, his fashion label. Other hip-hop moguls pattern their careers after his. Companies from New York City to Hollywood consult him when they want to add a hip-hop flavor to their advertisements, while the United Nations has asked him to raise awareness to poverty, war, and AIDS worldwide. Russell is a force in American pop culture, but his teenage years could have ended in tragedy. Russell was a gang member who turned to dealing drugs to support his fashion habit. Luckily, his wild parting in college introduced him to rap music. From that moment on, Russell's life became an exciting journey from hot young music executive to wise hip-hop guru"--Back cover.