The Prediction of Consumer Buying Intentions

A Comparative Study of the Predictive Efficacy of Two Attitudinal Models

by Jagdish N. Sheth, Alvin E. Roth, Barry M. Staw, Dale J. Poirier, Frederick W. Winter, Masanao Aoki, Rabi Sanker Bhagat, Robert W. Resek, V. Lewis Bassie, Eugene Szwajkowski, P. S. Raju · 1975