ISBN: 0176414975 9780176414979

Category: Business & Economics / General

Page count: 576

Using examples from the world of entertainment, the First Canadian Edition of Effective Marketing will explore Canada's impact on marketing both at home and abroad in a dramatic and captivating way. Effective Marketing explains how marketers can gain competitive advantage through information technology and adapting to the world of rapid change with products and events that are now launched simultaneously around the globe.