ISBN: 0307451585 9780307451583

Category: Business & Economics / Management

Page count: 448

Practical ideas from the best brains in Business<br><br>A sharp, jargon-free guide to the core curriculum of an MBA program, <i>MBA in a Book</i> shows how to master the big ideas of business and use them in a practical way to build and enhance career success. <br><br>“In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.”<br>—Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of <i>Execution: The Discipline of Getting Things Done</i><br><br>Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.