ISBN: 1292054301 9781292054308

Category: Business & Economics / Sales & Selling / Management

Page count: 256

<p><b>For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. <br> <br> </b>A lasting approach to marketing. <br> <br> As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies. <br> </p> <p>The full text downloaded to your computer</p> <p>With eBooks you can:</p> <ul> <li>search for key concepts, words and phrases </li> <li>make highlights and notes as you study </li> <li>share your notes with friends </li> </ul> <p>eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. </p> <p>Upon purchase, you'll gain instant access to this eBook.</p> <p>Time limit</p> <p>The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.</p>