ISBN: 1613084196 9781613084199

Category: Business & Economics / Marketing / Direct

Page count: 338

<b>Everyone’s Talking About It.<br>But Nobody Knows What They’re Talking About.</b> <p>Social Media Examiner’s 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI—yet half of them will dedicate increased time and money to social media marketing instead of cutting back.</p><p>Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you’re not focusing on converting traffic into sales, you might as well set your money on fire.</p><p>Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable “likes” and “shares” as a return on your time, money, and energy and start using your platform for its true purpose—as another channel to reach customers, gain leads and make sales. Learn how to:<br> </p><ul><li>Turn passive content into an active conversion tool</li><li>Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service)</li><li>Create raving fans who introduce you to their networks</li><li>Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”</li><li>Harness the biggest secret in social media—offline </li></ul><p>Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.</p>