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Page count: 13

Environmental sustainability is an issue of great concern among organizations and enterprises globally. The concept of Green Supply Chain Management (GSCM) has emerged as a potential solution in an attempt to reformulate the entire supply chain according to environmental priorities. Nevertheless, there still remains a question about whether people involved in the supply chain, from warehouse employees, to CEOs and customers would endorse the effective implementation GSCM policies and practices. The present article presents a psychological perspective to GSCM adoption and attempts to explain the role and importance of the human factor in 'greening' the supply chain by providing relevant examples from prominent psychological theories.