When the Other Guy's Price is Lower
You Can Still Make the Sale : Introducing the Leadership Selling System
by James M. Bleech, David G. Mutchler ยท 1996
ISBN: 0811908119 9780811908115
Category: Business & Economics / Advertising & Promotion
Page count: 279
Featured in The Wall Street Journal, When the Other Guy's Price Is Lower puts forth an exciting and innovative system that gets customers to buy products and use services even when the salesperson's price isn't the lowest.