ISBN:  Unavailable

Category: Unavailable

Page count: 24

This paper provides an in-depth analysis of the United States National Public Radio's journey as it strives to become a more Web and multimedia-savvy company. The paper offers a qualitative account of a significant transition phase in the news organization's development: What started as a 400-person retraining of the newsroom and ended as a re-thinking of the newsroom's digital development. The paper looks at how NPR created the conditions of ambiguity that allowed for innovation to take place.