Consumer Decisions to Reduce Or Stop Using Products and Services

Preliminary Results of a Nationwide Study

by Barry M. Mitnick, Douglass K. Hawes, Frederick D. Stocker, John J. McConnell, Michael W. Spicer, Roger D. Roderick, Wilbur G. Lewellen, Wilpen L. Gorr, Gary C. Cornia, Joseph P. Yaney, Michael S. Long, Robert W. Dunlap, Roger D. Blackwell, Sven B. Lundstedt · 1975