ISBN: 1118395085 9781118395080

Category: Business & Economics / Industries / Hospitality, Travel & Tourism

Page count: 240

The complete guide to marketing for restaurant managers <ul> <li>How do I market my restaurant to prospective customers?</li> <li>Do loyalty programs really work?</li> <li>How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck?</li> </ul> By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. <p>Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.</p>