ISBN: 0857198130 9780857198136

Category: Business & Economics / General

Page count: 236

<p>Everywhere you look people are talking about data. </p><p><br></p><p>Buzzwords abound – ‘data science’, ‘machine learning’, ‘artificial intelligence’. But what does any of it really mean, and most importantly what does it mean for your business? </p><p><br></p><p>Long-established businesses in many industries find themselves competing with new entrants built entirely on data and analytics. This ground-breaking new book levels the playing field in dramatic fashion.</p><p><br></p><p>The Average is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.</p><p><br></p><p>Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.</p><p><br></p><p>Filled with practical examples and case studies, readers will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.</p>