ISBN: 0692843973 9780692843970

Category: Business & Economics / General

Page count: 276

Small business branding questions? You're not alone! <br><br> There are nearly eight million family businesses in the U.S. and Canada and nearly that many marketing options to choose from. <br><br> Good companies don't know which direction to turn. <br><br> Good people are drowning in noise, choice, and the droning voice of self-appointed thought leaders on every virtual street corner. <br><br> When you BYOB: <br> - You will know how to translate your deepest values into daily actions. <br> - You will know how to get your team on the same page with the same purpose... YOUR purpose. <br> - You will know how to consistently deliver a more delightful experience than you promise. <br> - You will know how to tell the right, true story about your business, so that people know, like, and trust you. <br><br> Create a marketing plan from the inside out in an intuitive, step-by-step way that will make sense and feel good to you and your team. You'll have a strong foundation to weather any storm, because you'll always be able to Brand Your Own Business.<br><br>