"Kennedy's exposition is lucid and elegant, his enthusiasm for his subject infectious. Accordingly, the reader approaching that subject for the first time will be frequently enlightened, but never bored: indeed he will probably be stimulated to turn to the author's earlier works for further enlightenment." --From the review of the original printing by J. D. Frendo in The Classical Review, vol. 34, no. 2, 1984, pp. 204-5:

Since its original publication by UNC Press in 1980, this book has provided thousands of students with a concise introduction and guide to the history of the classical tradition in rhetoric, the ancient but ever vital art of persuasion. Now, George Ken

A revised and updated edition of the popular and widely used guide to the classical tradition of rhetoric from its development in ancient Greece and Rome to the 20th-century.

George Kennedy's three volumes on classical rhetoric have long been regarded as authoritative treatments of the subject. This new volume, an extensive revision and abridgment of The Art of Persuasion in Greece, The Art of Rhetoric in the Roman World, and Greek Rhetoric under Christian Emperors, provides a comprehensive history of classical rhetoric, one that is sure to become a standard for its time. Kennedy begins by identifying the rhetorical features of early Greek literature that anticipated the formulation of "metarhetoric," or a theory of rhetoric, in the fifth and fourth centuries b.c.e. and then traces the development of that theory through the Greco-Roman period. He gives an account of the teaching of literary and oral composition in schools, and of Greek and Latin oratory as the primary rhetorical genre. He also discusses the overlapping disciplines of ancient philosophy and religion and their interaction with rhetoric. The result is a broad and engaging history of classical rhetoric that will prove especially useful for students and for others who want an overview of classical rhetoric in condensed form.

This is a collection of original essays, written by authorities in the field, on aspects of ancient rhetoric and oratory ranging from theoretical considerations of rhetorical theory to analysis of actual speeches.

Recipient of the Charles J. Goodwin Award of Merit from the American Philological Association in 1975. The Goodwin Award is the only honor for scholarly achievement given by the Association. It is presented at the Annual Meeting for an outstanding contribution to classical scholarship published by a member of the association within a period of three years before the ending of the preceding calendar year. ""A remarkable and valuable achievement, balanced in judgment and attractively presented."" Journal of Roman Studies, ""This book is a reissue of the important 1972 work on the development of Greek and Latin oratory and rhetorical theory... Many students of the classics, and people interested in later European literatures as well, will find themselves turning to it again and again."" The Times Literary Supplement George A. Kennedy is Paddison Professor of Classics, Emeritus, at the University of North Carolina at Chapel Hill, a Fellow of the American Academy of Arts and Sciences, an elected Member of the American Philosophical Society, and Fellow of the Rhetoric Society of America. Under Presidents Carter and Reagan Dr. Kennedy served as member of the National Humanities Council. He was earlier President of the American Philological Association and of the International Society for the History of Rhetoric. He is author of 15 books, including Classical Rhetoric and its Christian and Secular Tradition from Ancient to Modern Times, New Testament Interpretation through Rhetorical Criticism, Comparative Rhetoric: An Historical and Cross-Cultural Introduction, Aristotle On Rhetoric: A Theory of Civic Discourse, and Progymnasmata: Greek Textbooks of Prose Composition, as well as numerous articles and translations into English from Greek, Latin, and French.

New Testament Interpretation Through Rhetorical Criticism