In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

The complete guide to our closest living relative, drawing on thirty years of primate observation.

Portrays the ethical systems embodied in world religions. Examines Judaism, Christianity, Islam, Hinduism, Buddhism, and Confucianism.

Original edition issued as no. 8 of "South Carolina, Maryland, and Virginia," which forms the 13th series of "Johns Hopkins University studies in historical and political science"

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Hunt convincingly demonstrates that competition is not about dividing up limited resources but about creating more resources and thus competition is pro-society. This truly interdisciplinary book successfully develops a general theory of competition which is rich in explanatory breadth and depth. Consequently, executives and entrepreneuers, management consultants, public makers, and scholars and students in economics, law, political science, and business should read and study this book. —Robert F. Lusch, University of Oklahoma This book develops a new theory of competition. This theory – labeled "resource-advantage theory" – stems from no single research tradition, but draws on several different traditions in economics, management, marketing, and sociology. In this ground-breaking volume, Shelby Hunt articulates R-A theory, uses the theory to explain and predict economic phenomena, and shows how (and why) it explains and predicts such phenomena.

There is a new word surfacing within the landscape of our churches today. That word is "missional." This word "missional," used by authors and trainers within the church community, is intended to promote a renewed sense of awareness for the type of life believers should seek to live every day. While "missional" may be a new term used to describe the Christian lifestyle, it is not a new concept. It began with God. In fact, God Himself is the builder of the missional lifestyle. His mission, the same that He has handed over to Christians today, is people. From the very beginning of time, God's missional walk has been you and me. That missional walk was not without cost and, like our Father in heaven, our missional walk will also have cost. But will our "missional" costs ever be as great as God's? God begins teaching us what His missional cost for us would be, what He was willing to pay, through the lives of Adam and Eve, Abraham, and Isaac. It was His Son, Jesus.

Dive into the essential foundations of marketing with Marketing Theory: The Nature and Scope of Marketing by Shelby D. Hunt. This insightful book explores the theoretical underpinnings of marketing, examining its key functions, societal impacts, and future directions. Known for his rigorous research and thought-provoking analysis, Hunt delves into the core aspects of marketing theory-its purpose, limits, and application across industries. The book challenges readers to think critically about the dynamic relationship between marketing and the market economy, spotlighting concepts like consumer behavior, market structure, and the role of marketing in social development. Whether you're an academic, a student, or a professional seeking a deeper understanding of marketing principles, this book offers comprehensive insights into the field's evolution and enduring importance. Marketing Theory invites readers to engage with marketing as a discipline that not only drives business success but also shapes societal norms and values. Equip yourself with the knowledge to navigate and influence the ever-evolving marketing landscape.