Social Psychology: Philosophical and Theoretical Issues deals with the development of ideas, and how these ideas can qualify other findings. The book reviews the philosophical and theoretical issues involved in social psychology such as its goals and its scientific relevance. The text also examines the knowledge of psychology today, especially the content validity as many errors have influenced the historical development of the science. The book then discusses the testing approach to theories through testing hypotheses, manipulating then measuring variables, experimental studies, quasi-experiments, and research on research. The text also explains attitude change, propaganda, and communication, including the cognitive consistency theory or the behaviorist/learning theory, as well as variations of these two theories. The book also addresses the levels of different attractions involving those of strangers, friends, and brief acquaintances. The author cites evidence that attraction between people is heightened when they have the same personality, beliefs, and even some physical characteristics. The text can prove informative for psychiatrists, psychologists, behavioral scientists, and students and professors in psychology, as well as general readers interested in human interaction.

La publicidad dirigida a niños y adolescentes ha sido y es objeto de debate y controversia. En este libro se examinan críticamente tres aspectos : la publicidad y la calidad de la televisión dirigida a los niños, los efectos de los anuncios en el juego imaginativo y la publicidad que se introduce en los programas dirigidos a niños. 02.

Aggression is perhaps the most serious human problem: from family violence, to street crime, to war, it threatens not only the quality of daily life, but also life itself. This volume explores the empirical evidence on human aggression and violent crime, drawing on a variety of disciplines, including anthropology, criminology, education, law, medicine, physiology, political science, psychiatry, psychology and sociology. For the second edition, the author has completely updated the book and added new and expanded material on family violence, predicting dangerousness, the effects of pornography on aggression, sports violence, and the psychology of war and peace. From reviews of the first edition: "A solid work which should be seen as the 'basic source'."--Contemporary Sociology. "A refreshingly sensible book."--Aggressive Behavior. "[Goldstein] is an excellent explicator of the way a sociologist works and the kinds of results he can achieve."--Publishers' Weekly

Authors Wallace and Goldstein present a complete introduction to psychology in a concise 16-chapter length. The fourth edition is more engaging than ever with a full color design!