Enterprises require support and agility to work with big data repositories and relational databases. FUJITSU Enterprise Postgres is one of the leading relational database management systems (RDBMSs), and it is designed to work with large data sets. As more companies transform their infrastructures with hybrid cloud services, they require environments that protect the safety of their data and business rules. At IBM®, we believe that your data is yours and yours alone. The insights and advantages that come from your data are yours to use in the pursuit of your business objectives. IBM is dedicated to this mission, and the IBM LinuxONE platform is designed around this core statement. IBM LinuxONE is a secure and scalable data serving and computing platform that is made for today's critical workloads. IBM LinuxONE is an all-Linux enterprise platform for open innovation that combines the best of Linux and open technology with the best of enterprise computing in one system. Combining FUJITSU Enterprise Postgres, which is a robust Relational Database Management System (RDBMS) that provides strong query performance and high availability (HA), with IBM LinuxONE can transform your application and data portfolio by providing innovative data privacy, security, and cyber resiliency capabilities, which are all delivered with minimal downtime. This IBM Redbooks® publication describes data serving with FUJITSU Enterprise Postgres 12 that is deployed on IBM LinuxONE, which provides the scalability, business-critical availability, and security that your enterprise requires. This publication is useful to IT architects, system administrators, and others who are interested in understanding the significance of using FUJITSU Enterprise Postgres on IBM LinuxONE. This publication is written for those who are familiar with IBM LinuxONE and have some experience in the use of PostgreSQL.

Ages ago, Buddha had said "there is no path to happiness; happiness is the path." Centuries have passed and our civilisation has advanced a great deal since Buddha lived on the earth. However, the experience of happiness and the principles that govern happiness have not changed. This book is about the human pursuit to feel good, happy, fresh, energetic, elevated and vibrant. However, feel good is not a state of mind that you could develop just by making moods or superficial lifestyle gimmicks. There are profound principles that govern the state of human mind. This book deals with fundamental issues as well as with applied practices relating to depression from a unique Ayurvedic perspective. The richness and diversity of experiences in life will have a wider meaning to you if you are in tune with your existence at the very basic level of being a living creature and a human being. Ayurveda tells you how to achieve this and thereby get rid of depression and various related physical and mental disorders. This book is a non-clinical self-care guide. You don't have to be declared clinically depressed before you consider taking your problem of depression seriously. In fact, I encourage you to act as soon as you are aware that depression is an issue in your life. Let us not envy those who don't need any help. If you need help, I invite you to explore this book. I am confident that your task of eliminating depression from your life will be much easier after you have read this book. You will also understand better why you are suffering while it seems to be a non-issue for many other people around you. I wish you good luck and success in your endeavour. With Love Neeraj Arora Read more atwww.depressionundercover.com

One-to-one marketing advocates tailoring of one or more aspects of the firm's marketing mix to the individual customer (Peppers and Rogers 1997; Peppers, Rogers and Dorf 1999; Shaffer and Zhang 2002). One-to-one marketing represents an extreme form of segmentation, with a target segment of size one. There are two forms of one-to-one marketing: personalization and customization. Personalization is when the firm decides, usually based on previously collected customer data, what marketing mix is suitable for the individual. A good example is Amazon.com's personalized book and music recommendations (Nunes and Kambil 2001). The e-commerce arena is replete with other instances of personalization. Nytimes.com allows readers to get personalized news articles of interest, MLS.ca in Canada screens houses for buyers depending on their preferences for location, size and features. Customization is when the customer proactively specifies one or more elements of his or her marketing mix. Dell computer allows customers to customize the computer they order. The MyYahoo feature at Yahoo.com allows users to specify elements of their home page such as the weather forecast, reports on their favorite stocks, or priorities given to local sports news. The purpose of this paper is to summarize key challenges and knowledge gaps in understanding the choices that both firms and customers make in a personalization/customization environment. We start with a summary of personalization and customization in practice, and then draw on research in economics, statistical, and consumer behavior to identify what we know and do not know. We conclude with a summary of key research opportunities.

Joy of Enlightenment is about making life a ceaseless celebration by achieving a simple and stable state of mind to enjoy inner calmness, happiness and blissfulness. The emphasis is on direct experience of oneness in simple awareness paving the way to full awakening in enlightenment. The wisdom of Buddha and Patanjali is illustrated with ancient parables and personal experience making it easier to understand and act as a beacon on the path until it becomes self-evident. Enlightenment is within the reach of us all. All human beings are born with Buddha-nature, which contains the essence of Buddhahood awaiting to be awakened and culminate into joy of enlightenment.