Terms in Context applies the methodology that has been developed over the last two decades in corpus linguistics to the relatively new and still little developed field of corpus-based terminography. While corpora are already being used by some terminologists for the identification of terms and retrieval of contextual fragments, this book describes the first attempt to use corpora for terminography in much the same way as large general reference corpora are already being used for general language lexicography. The author goes beyond the standard problem of identifying terms as opposed to non-terminological lexical items in text and focuses on identifying metalanguage patterns which point to the presence in text of (parts of) reusable definitions of terms. The author examines these patterns and shows how the information which they contain can be retrieved and used as input for terminological entries. Terms in Context should be of interest to 'traditional' terminologists who have not previously considered adopting a corpus-based approach to their work or at least not on the scale proposed here; to 'modern' terminologists who use text primarily for the identification of terms and the retrieval of contextual examples; to those in the corpus linguistic community who have hitherto used general language corpora for the purposes of lexicography and have not previously considered using special purpose corpora for more specific lexicography studies; and to academics in the ESP/LSP community who are interested in showing students how to use text as a means of ascertaining the meaning of terms.

The Grammar of Science, originally published in 1892, was considered an essential read by budding young scientists like Albert Einstein. Pearson's work contributed to Einstein's greatest discoveries by introducing him to the ideas of relativity of motion, equivalence between matter and energy, and the concept of antimatter. Pearson opens his book with a definition and discussion of science itself, detailing what is required for inquiries to be scientific in nature. He then moves on to discuss space and time, motion, matter, and the future of scientific progress. Professionals and students alike will be fascinated by Pearson's insight into the nature of reality. British professor KARL PEARSON (1857-1936) worked at University College in London. He invented mathematical statistics and formed the Department of Applied Statistics at the University of London. He wrote many books and papers, including a biography of Francis Galton, a proponent of eugenics, and studies on evolution.

During much of his life Voltaire's plays and verse made him the toast of society, but his barbed wit and commitment to reason also got him into trouble. Jailed twice and eventually banished by the King, he was an outspoken critic of religious intolerance and persecution. His personal life was as colourful as his intellectual one. Voltaire never married, but had long-term affairs with two women: Emilie, who died after giving birth to the child of another lover, and his niece, Marie-Louise, with whom he spent his last twenty-five years. With its tales of illegitimacy, prison, stardom, exile, love affairs and tireless battles against critics, Church and King, Roger Pearson's brilliant biography brings Voltaire vividly to life.

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Reprint of the original, first published in 1859.

Reflecting the changes taking place in the meat processing industry, this updated edition provides a comprehensive introduction to the principles and practices involved in processing meat and poultry into consumer products. The volume covers a range of topics, from the economics of processing to the industry's recent trends and new developments, including new chapters on spices and low fat processed meat. Processed Meats is a unique and valuable text for undergraduate and graduate students. In addition, professionals in the meat and poultry industries will benefit from the current information found in this new, single-source guide.