“Honest and funny, passionate and contrite, meticulously researched and deeply philosophical: an essential document on the ’60s.” —Washington Post Mark Rudd, former ’60s radical student leader and onetime fugitive member of the notorious Weather Underground, tells his compelling and engrossing story for the first time in Underground. The chairman of the SDS and leader of the 1968 student uprising at Columbia University, Rudd offers a gripping narrative of his political awakening and fugitive life during one of the most influential periods in modern U.S. history.

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

An updated edition of the bestselling book on managing IT projects New topics introduced in this edition include Adaptive and eXtreme management methods, team selection and management, and risk analysis Immerses readers in a simulated real-world situation where they must perform as seasoned project managers to move example projects through their lifecycles Walks readers through a series of projects that they are most likely to encounter on the job Authors adhere to the Project Management Institute's (PMI®) curriculum outline The fully-interactive CD-ROM has been updated for MS Project 2002 (PMI, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)

All of the field’s must-have information is delivered in an easy-to-grasp, visually clear and precise design.

BLA new translation combining textual accuracy with colourful poetry Juvenal, whose work dates from the early second century AD, is commonly considered the greatest of Roman satirical poets. His sixteen satires are all concerned with contemporary Roman society. They are notable for their bitter, ironical humour, power of invective, grim epigrams, sympathy with the poor, and a narrow pessimism. Juvenal's influence was great among English satirists, notably Samuel Johnson.In this new translation of the Satires, Professor Rudd combines textual accuracy with colourful poetry. His verse vividly conveys Juvenal's gift for evoking a wealth of imagery with a few economical phrases.The introduction and notes provided by Dr Barr outline the background to the Satires and explain contemporary allusions. This translation should therefore be fully accessible to the modern reader.

An innovative treatment approach with a strong empirical evidence base, brief cognitive-behavioral therapy for suicide prevention (BCBT) is presented in step-by-step detail in this authoritative manual. Leading treatment developers show how to establish a strong collaborative relationship with a suicidal patient, assess risk, and immediately work to establish safety. Proven interventions are described for building emotion regulation and crisis management skills and dismantling the patient's suicidal belief system. The book includes case examples, sample dialogues, and 17 reproducible handouts, forms, scripts, and other clinical tools. The large-size format facilitates photocopying; purchasers also get access to a webpage where they can download and print the reproducible materials.

Early in 1949, while under indictment for treason and hospitalized by court order at St. Elizabeths Hospital in Washington, D.C., Ezra Pound collaborated with Rudd Fleming, a professor at the University of Maryland, on a new version of Sophokles' Elektra. Pound's decision to focus on this play of imprisonment and justice at such a crucial juncture in his own life and art throws both the play and the poet into stark and ironic relief. Rediscovered and finally produced to great acclaim in 1987 by New York's Classic Stage Company, the Pound/Fleming translation of Elektra is now available in an acting edition prepared by the CSC Repertory's artistic director. Carey Perloff says of the translation: "It is energetic, slightly outrageous, and very American .... It's very chiseled, very spare, not flowing or lyrical. It's sort of 'cowboy.' But line for line, it is Sophokles." Ms. Perloff also gives suggestions for staging and casting which will be invaluable to other producers and directors.

A war between China and the US would be catastrophic, deadly, and destructive. Unfortunately, it is no longer unthinkable. The relationship between the US and China, the world’s two superpowers, is peculiarly volatile. It rests on a seismic fault—of cultural misunderstanding, historical grievance, and ideological incompatibility. No other nations are so quick to offend and be offended. Their militaries play a dangerous game of chicken, corporations steal intellectual property, intelligence satellites peer, and AI technicians plot. The capacity for either country to cross a fatal line grows daily. Kevin Rudd, a former Australian prime minister who has studied, lived in, and worked with China for more than forty years, is one of the very few people who can offer real insight into the mindsets of the leadership whose judgment will determine if a war will be fought. The Avoidable War demystifies the actions of both sides, explaining and translating them for the benefit of the other. Geopolitical disaster is still avoidable, but only if these two giants can find a way to coexist without betraying their core interests through what Rudd calls “managed strategic competition.” Should they fail, down that path lies the possibility of a war that could rewrite the future of both countries, and the world.