Providing a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.

This volume consists of a selection of English translations from the writings of Dr. Francisco Hernández (1515-87). One of Spain's leading physicians and naturalists, he is now best remembered for his monumental work The Natural History of New Spain, whose descriptions of over 3,000 plants unknown to Europe have been used for centuries by scientists, physicians, and natural philosophers.

A collection of scholarly essays by leading scholars on texts, writers, and cultural interests that represent the interests of the late scholar of the Renaissance and the 18th century, Simon Varey.

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The master of the realist novel of nineteenth-century Spain, Benito Pérez Galdós, is the subject of these new studies. The master of the realist novel of nineteenth-century Spain, Benito Pérez Galdós, is the subject of New Galdós Studies, offered in memory of John Varey, author of Galdós Studies, the foundational text for contemporary Galdosian scholarship. Eamonn Rodgers describes Galdós's early readership and reception; James Whiston illustrates Galdós's creativity in Lo prohibido; Rhian Davies explores the enrichment of the novelist's language in Torquemada en la Cruz; Teresa Fuentes Peris demonstrates Galdós's radical critique of dominant social assumptions in Fortunata y Jacinta; Alex Longhurst deals with the representation of poverty in Misericordia while Lisa Condé detects a feminist intention in Tristana; Eric Southworth finds rich cultural and spiritual allusion in the same work; Nichols Round relates the deaths of children in the Torquemada novels and Angel Guerra to end-of-century ideological concerns.

In this challenging and illustrated study, first published in 1990, Simon Varey relates the idea of space in the major novels of Defoe, Fielding and Richardson to its use in the theory and practice of eighteenth-century architecture. Concepts of divine design, expressed in the work of philosophers and theologians, introduced an ideological element to the notion of space which gave it a heightened significance in contemporary thought. Professor Varey's central argument is that space becomes a political instrument used to establish conformity, assert power and give form to the aspirations of social classes. He draws on a wide range of architectural books, both English and European, and on the example of Bath (focusing in particular on its chief architect in the eighteenth century, John Wood). The discussion of novels such as Robinson Crusoe, Tom Jones and Clarissa examines narrative as a form of spatial design, the use of architectural imagery to describe people, and the political control of social space.

“When you create a fearless environment; a workplace without fear, you and your people will fly.” Fearless Leadership aims to improve leadership and personal effectiveness in any workplace. Drawing on over 10 years of research and work on leadership, Richard M Varey has cultivated a model, ‘The Fearless Approach’, which urges leaders to create a fear-free culture and atmosphere within their organisations to allow individuals to flourish. He explains how a fearless approach can be used to raise the capacity of others, and also why it achieves this. Supported by evolutionary biology, neuro-psychology theories and a wealth of case studies of successful businesses and leaders, Richard argues that the key to developing fearlessness in the workplace has three dimensions; relationships, resilience and excellence which are represented by the fearless cube. Those three dimensions are in turn dependent on 20 separate business and leadership skills. The book explores each of the 20 individual skills and allows readers to evaluate their existing behavioural traits against these using diagnostic tools, thus identifying areas needing improvement and offers practical methods to better these skills. Fearless Leadership is littered with anecdotes from the worlds of sport and the armed forces, and will appeal to readers of Steve Peters, Carol Dweck and Malcolm Gladwell and to those interested in business management, leadership and popular psychology.

At last, a comprehensive reference book featuring 1000 of the world's most interesting historic automobile sites. The sites include automobile museums and collections, homes and birthplaces of world famous auto pioneers, plus old car factories and racing circuits. (Transportation)