Current and Potential Impact of Emerging Communications Technologies

A Purchase Process Approach

by Bruce R. Gaumnitz, Clark Leavitt, Edward James Kane, Hanumantha Rao Unnava, James Edward Storbeck, Janina C. Latack, Jerald Greenberg, Martha C. Cooper, Paul L. Sauer, Rajan Nataraajan, Thomas G. Noordewier, Carol Bothamley Gaumnitz, Claire L. McCarty, Diana Rogers, Murray Arnold Young, P. V. Balakrishnan, Richard H. Goodspeed, Robert E. Burnkrant, Charles B. Lounsbury, W. Wayne Talarzyk · 1987