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  • Book cover of Current and Potential Impact of Emerging Communications Technologies

    Current and Potential Impact of Emerging Communications Technologies: A Purchase Process Approach

    Bruce R. Gaumnitz, Clark Leavitt, Edward James Kane, Hanumantha Rao Unnava, James Edward Storbeck, Janina C. Latack, Jerald Greenberg, Martha C. Cooper, Paul L. Sauer, Rajan Nataraajan, Thomas G. Noordewier, Carol Bothamley Gaumnitz, Claire L. McCarty, Diana Rogers, Murray Arnold Young, P. V. Balakrishnan, Richard H. Goodspeed, Robert E. Burnkrant, Charles B. Lounsbury, W. Wayne Talarzyk

     · 1987

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    Logistics as an Element of Marketing Strategy: Both Inside and Outside the Firm

    Martha C. Cooper, Richard H. Goodspeed, Charles B. Lounsbury

     · 1989

Coded by Alvin Chou