The Optimal Multiview Perspective

An Alternative Approach to Strategic Planning

by Arthur V. Hill, G. Keong Leong, Jim Hutchison, John Richard Current, Ka-Keung Ceajer Chan, P. V. Balakrishnan, Paul W. Miniard, Rajan Nataraajan, Stephen L. Mangum, Robert S. Owen, Anand Desai, Deepak Sirdeshmukh, G. Andrew Karolyi, Peter T. Ward, W. C. Benton, Martha C. Cooper, Daniel E. Innis · 1987