BOOKQUE

Consumer trust, value, and loyalty in relational exchanges / Deepak Sirdeshmukh, Jagdip Singh, and Barry Sabol
Deepak Sirdeshmukh , Jagdip Singh , Barry Sabol , Marketing Science Institute
· 2001
Altering the Consumption Experience: Mood Effects and Their Dependency on the Affective Intensity of Consumption
Anand Desai , Daniel E. Innis , Ellen Marie Whitener , Greg Martin Allenby , Jeffrey Duane Ford , Joel Urbany , Norris F. Krueger , Pai-Cheng Chu , Paul W. Miniard , Peter R. Dickson , Sven B. Lundstedt , Hanumantha Rao Unnava , Howard Jay Klein , Joyce J. Elam , Kingsley E. Haynes , Laurie W. Ford , Robert C. Blattberg , Sunil Bhatla , Deepak Sirdeshmukh , James Edward Storbeck , Rosemary Kalapurakal , Thanmie J. H. Freeze
· 1987
The Optimal Multiview Perspective: An Alternative Approach to Strategic Planning
Arthur V. Hill , G. Keong Leong , Jim Hutchison , John Richard Current , Ka-Keung Ceajer Chan , P. V. Balakrishnan , Paul W. Miniard , Rajan Nataraajan , Robert S. Owen , Stephen L. Mangum , Anand Desai , Deepak Sirdeshmukh , G. Andrew Karolyi , Martha C. Cooper , Peter T. Ward , W. C. Benton , Daniel E. Innis
· 1987
The Volatility of Short-term Interest Rates: An Empirical Comparison of Alternative Models of the Term Structure of Interest Rates
Clark Leavitt , Deepak Sirdeshmukh , Edward James Kane , K. C. Chan , P. V. Balakrishnan , Ronald R. King , Warren Bernard Bailey , Anand Desai , David E. Wallin , Hanumantha Rao Unnava , Phillip Lewis , Rajan Nataraajan
· 1987
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Altering the Consumption Experience: Mood Effects and Their Dependency on the Affective Intensity of Consumption
Paul W. Miniard , Sunil Bhatla , Deepak Sirdeshmukh
· 1990
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The Effects of Missing Information on Consumer Product Evaluations
Deepak Sirdeshmukh , Hanumantha Rao Unnava
· 1991
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Peripheral Persuasion and Brand Choice
Paul W. Miniard , Deepak Sirdeshmukh , Daniel E. Innis
· 1990
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Marketing Science Institute Working Paper
Deepak Sirdeshmukh , Jagdip Singh , Barry Sabol , Marketing Science Institute
· 2001
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Instructor's Manual - Transparency Masters to Accompany Engel-Black-Miniard, Consumer Behavior
James F. Engel , JoAnn K. Linrud
· 1993
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Consumer Evaluation of Brand Extensions
Deepak Sirdeshmukh
· 1995