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  • Book cover of Altering the Consumption Experience

    Altering the Consumption Experience: Mood Effects and Their Dependency on the Affective Intensity of Consumption

    Anand Desai, Daniel E. Innis, Ellen Marie Whitener, Greg Martin Allenby, Jeffrey Duane Ford, Joel Urbany, Norris F. Krueger, Pai-Cheng Chu, Paul W. Miniard, Peter R. Dickson, Sven B. Lundstedt, Hanumantha Rao Unnava, Howard Jay Klein, Joyce J. Elam, Kingsley E. Haynes, Laurie W. Ford, Robert C. Blattberg, Sunil Bhatla, Deepak Sirdeshmukh, James Edward Storbeck, Rosemary Kalapurakal, Thanmie J. H. Freeze

     · 1987

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    The Usefulness of Product Warranties for Reputable and New Brands

    Daniel E. Innis, Hanumantha Rao Unnava, Thanmie J. H. Freeze

     · 1990

Coded by Alvin Chou