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How Social Versus Informational Motivations Affect the Language of User-Generated Content

by Yiping Li, Ann Kronrod ยท 2022

ISBN:  Unavailable

Category: Unavailable

Page count: 30

This research report proposes a novel conceptual distinction between two motivations to post user-generated content - social motivation and informational motivation - and tests five linguistic features characterizing user-generated content that was posted driven predominantly by one of these two motivations. We employed an open-source text analysis tool to analyze real-world and experimentally obtained datasets and supported our theory by experimentally manipulating motivation and measuring linguistic outcomes. Theoretical and practical implications are discussed.