This third edition has been extensively revised with new and updated information. In addition, two new chapters have been added: Chapter 12, "Herbs, Spices, and Condiments" covering their uses in processed meat and poultry products, and Chapter 14, "Low Fat and Reduced Fat Meat Products," which discusses the demand for such products with emphasis on the principles involved in production and examples of formulations. The book, as with the two previous editions, is intended as a text for advanced undergraduate and beginning graduate students interested in meat processing. It is also expected that it will prove useful as a reference for industry and for governmental researchers associated with the meat and poultry industries. A.M. Pearson T.A. Gillett xi 1 Introduction to Meat Processing Meat processing as discussed in this text includes all processes utilized in altering fresh meat except for simple grinding, cutting, and mixing. In the broadest sense, this includes curing, smoking, canning, cooking, freezing, dehydration, production of intermediate-moisture products, and the use of certain additives such as chemicals and enzymes. This definition excludes cutting, grinding, and packaging of fresh meat in retail stores and in homes. In this way, the definition differentiates between (1) those processes that enter into the preservation and manufacture of meat products, and (2) those that alter the form of fresh meat in preparation for consumption.

Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual, but one which is potential very profitable. The 16-24 year old group is very fashionable, sociable, and concerned with social acceptance, but at the same time wishing to display a degree of 'individualism'. Siemens mobile is currently has an image of a focused, efficient, technologically advanced company with a reputation for quality engineering. They are currently positioned towards the 'older' business class clients, who value quality and engineering excellence. In order to appeal to the 16-24 year old market, a re-branding and re-positioning of the 'Siemens Mobile' brand will need to occur. A new, fun, trendy, fashionable, energetic, and youthful brand of 'Sie Mobile' (pronounced 'see-mobile') will be introduced which will appeal to younger people. This new brand will be closely correlated to the attitudes and values identified within the 16-24 age group. 'Sie Mobile' will be introduced in several stages, based on the customer's buying process (Holder and Watson' pyramid model; IDM, 2004). It will utilise both established and new marketing techniques including television, radio, magazine, internet, SMS, and billboard campaigns. This strategy will emphasise the fun, fashionable, and technological features of the brand, and will cost approximately 8,750,000 to launch.

A thorough, comprehensive guide to installing and operating a microcomputer network using Novell NetWare. Geared to System Administrators, the book covers actual set-up from start to finish, plus design, administration, maintenance and troubleshooting.