BOOKQUE

Total Market Orientation, Business Performance, and Innovation
John C. Narver
· 2000
Market Responsive Demand Models: a Comparison of Variable Markov and Distributed-lag Approaches
Douglas L. MacLachlan
· 1971
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The Washington State Boating Industry
Douglas L. MacLachlan , University of Washington. Graduate School of Business Administration , Northwest Marine Industries
· 1973
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Resource Recovery Assessment: King County Solid Waste Management Study
Douglas L. MacLachlan , Reza Moinpour , Robert C. Meier , University of Washington. Graduate School of Business Administration , Municipality of Metropolitan Seattle
· 1973
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Variations in Learning Behavior in Two Social Situations According to Personality Type
Douglas L. MacLachlan
· 1965
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Bridging Designs for Conjoint Analysis: The Issue of Attribute Importance
Pierre François , Douglas L. MacLachlan
· 1999
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Judgmental Biases in Sales Forecasting
Douglas L. MacLachlan , Spyros G. Makridakis
· 1986
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Ecological validation of alternative customer-based brand strangth measures
Pierre François , Douglas L. MacLachlan
· 1995
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Process Tracing of Emotional Responses to Ads: Warmth and the Warmth Monitor Revisited
Piet Vanden Abeele , Douglas L. MacLachlan
· 1992
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Marketing Metrics: October 5-6, Four Seasons Hotel, Toronto, Canada
George S. Day , Joel Edwin Urbany , John C. Narver
· 2000