Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive loyalty across diverse industries and markets. Building upon existing literature, this guide offers a holistic approach that bridges theory and practice, making complex CRM concepts accessible to a wide audience. It integrates the latest technological advances, market trends and customer-centric initiatives, providing a comprehensive view of CRM’s role in an increasingly customer-driven era. Pedagogical features include case studies, practical strategies and real-world examples, as well as chapter summaries and discussion questions to guide the reader through the key learning points of each chapter. This helpful book enables readers to navigate the complexities of CRM implementation and customer-centric approaches and tailor strategies for B2B and B2C markets. It is particularly suitable for advanced undergraduate and postgraduate students of CRM, Sales Management, Relationship Marketing and Customer Experience Management, as well as reflective practitioners. Online instructor resources include a course manual, test bank and PowerPoint slides.

Papers presented at an international conference.

This e-book from the Journal of Indian Business Research attempts to bring together some insightful articles around the theme 'Indian Management and the Global Business' as an outcome of the second Pan-IIM World Management Conference organized by the Indian Institutes of Management in November 2014 at IIM Kozhikode around the main theme of ""Globalizing the Indian Thought""

Aadhaar, India's system for giving every resident a unique twelve-digit identification number, represented an astounding achievement. In 2010, Indian officials began registration by collecting biometric data (photographs, fingerprints, and iris scans). By 2017 over 1.1 billion people were registered.By 2017, over 95% of India's population had Aadhaar numbers. Officials estimated that social welfare programs were saving billions of dollars. Banks and mobile phone companies were streamlining account set-up and expanding to new customers. Entrepreneurs and established businesses sought new uses for Aadhaar. However, as Aadhaar expanded, there were concerns. Privacy advocates objected to Aadhaar's sweeping role in society and filed a series of court cases about collecting and storing sensitive data. India had few laws concerning data privacy, and many were looking for possible models. Government efforts to link Aadhaar to taxpayer identification and bank account numbers were receiving stiff resistance. Observers wondered how these challenges would shape the way that Aadhaar would be used by both the private and governmental sector.