Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

When Bruce's school principal told his parents he was too smart to be a logger, everything changed. Set apart from a family heritage society had deemed not 'good enough' for a smart son, Bruce's childhood was tortured by the thought of leaving a life he loved. Dutifully, he moved away, went to college and got a job in a city. Until he and his wife, fed up with their ill-suited life, shucked all social expectations and moved their family back to Libby, Montana. Expecting to settle into a hard but rewarding life in logging, Bruce's family and community were rocked by a growing antagonism towards their industry. Soon, he was thrust into the forefront of a national debate in which loggers were denigrated for destroying the environment. Dubbed the Timber Wars, the conflict raged from the late 80s through the 90s, while Bruce was front and center, working himself to exhaustion to preserve their heritage and ensure good forest management. As the logging contracts dried up, he could only watch in agony as his family's business closed and his community began to fall apart. Bruce and his fellow loggers had become Public Enemy No. 1 and their livelihoods were being eradicated. Yet Americans continued to enjoy their wood furniture and products. Only now, timber imports were on the rise and our national forests were exploding into flames from a massive fuel overload that management and controlled logging could have mitigated. Confronting this harsh reality, he and his team faced the hardest work yet - looking in the mirror. What had they been doing wrong? What can we do to work towards real, meaningful progress?

A captivating sci-fi novel of one woman's battle to survive against all odds. "TOTALLY UNEXPECTED AND BLEW MY MIND... TOUCHED ME IN WAYS FEW BOOKS HAVE." - Goodreads Reviewer "GRABBED ME FROM THE VERY BEGINNING AND DID NOT LET GO." - Goodreads Reviewer "AN ENGROSSING TIME TRAVEL TALE." - Goodreads Reviewer "A FANTASTIC WORK OF SCIENCE FICTION... A CAPTIVATING STORY LINE." - Goodreads Reviewer On a brisk fall morning while out for a jog, Renee blacks out and disappears without a trace. One millennium in the future, a team of scientists stare in horror at the bloodied corpse that materializes in their lab. Breaking the trance, an assistant darts forward to scan the body's oxygen levels. "It's alive!" she yells desperately. Stunned by their discovery, the team fights to keep her alive. Yet their fragile guest begins to awaken genetic memories they had long forgotten, setting in motion an unstoppable chain of events.

Fleeing government persecution, Renee and her band of scientists escape to the last free place on earth - Continent 7. Yet when unknown forces attack, the team must ally with Continent 7's mysterious defense militia, known only as the Legion. Targeted by the enemy, Renee runs to the jungle with an allied Legionnaire and a mind-reader. The three form an unlikely but scrappy gang of outcasts who will do anything to keep each other safe. Meanwhile, back at the capital, the rest of the team fights desperately to uncover the conspiracy against them. As the truth unravels and an unlikely enemy revealed, they learn that far more is at stake than their lives - and they must decide how far they are willing to go to save not only each other, but society itself.