Mental health is much more than the absence of mental illness. It also means having self-belief and the resilience to cope with stress and change. In order to teach such skills, teachers and other staff must equip themselves and their workplaces with the procedures, understanding and confidence required to monitor mental health, share concepts effectively and act appropriately if issues arise. Mental Health and Wellbeing in Primary Education puts all the information you need at your fingertips - with detailed guidance on creating a culture of wellbeing, overviews of key educational challenges and transitions, and early warning signs to look out for. The authors also explore how a range of common mental health problems that can affect learning (including anxiety, low mood, attachment difficulties, eating disorders and ADHD) are typically identified, diagnosed and managed. Supported by a wealth of ready-made forms, exercises and lesson plans, Mental Health and Wellbeing in Primary Education offers a practical, up-to-date look at how teachers and other education professionals can monitor, encourage and teach mental wellbeing among primary age children. Wherever you or the children you support are on their wellbeing journey, this book can help.

Retaining customers by forming lifelong relationships with them is fast becoming one of the surest ways of maintaining a competitive advantage in today's marketplace. This dissertation explores the effectiveness of a commonly used relationship marketing tool: relational programs, and how they translate into motivation, commitment, and other beneficial relational outcomes. Additionally a new component of customer value called "Relational Worth" is explored. Relational worth is defined as the non-financial behaviors that contribute to the source of a customer's value. To aid in this undertaking, cognitive evaluation theory (Deci and Ryan 1985) provided a theoretical foundation. Cognitive evaluation theory offered insight into how relational rewards intrinsically or extrinsically motivate consumers. A three-component model of commitment was explored in relationship to a consumer's motivation to participate in relational programs. Commitment type differentially influenced those citizenship like, non-financial customer behaviors aggregated into the new construct of relational worth. To test the hypotheses of this research, two studies were employed. The first was a 2*2 (reward type * reward policy) experimental design tested on a student sample (n=120) to establish the viability of cognitive evaluation theory as an explanatory mechanism. A second study was conducted using a sample of reward program members with a hockey team in a Southeastern city (n=373). This study examined cognitive evaluation theory and reaction to reward programs in a real-world setting. Additionally, a new scale was developed and validated using the procedures of Churchill (1979) for the relational worth construct. The results of the study have implications for relational program design in terms of what types of rewards are offered and how rewards are offered to consumers for maximum effectiveness. Additionally, the relational worth construct considers a previously overlooked and potentially great source of consumer value. This study suggests that relational programs may produce different customers in terms of their commitment type, and in turn different forms of commitment may produce very different customers in terms of their relational worth. The inclusion of relational worth as a measure of a customer's value to an organization could potentially add significant understanding of which customers a company should work hard at retaining for maximum profitability.

This stunning, grimly fascinating, provocative piece of work is prefaced with the words of a 13th century physician - "When hearing something unusual, do not pre-emptively reject it, for that would be folly. Indeed, horrible things may be true and familiar and praised things may prove to be lies." Hold on to that thought for a full appreciation of the content of this book. The book identifies a contagium with rates of mortality and morbidity many times higher than the current coronavirus or any other pathogen, which has been ever-circulating as a continuous pandemic causing death and disease on a massive scale. The global presence of the contagium and its causing of many major diseases in the World has been covered up by a Cabal of medics, big pharma, governments, media editing boards and other committees. That has meant that no global treatment programme has ever been implemented and, because the infection is not self-limiting nor is the contagium susceptible to the body's defence mechanisms, the contagium has circulated unchecked for decades and the threat continues today. Long term studies are referenced which have looked at the sequalae of that infection and have concluded that the pathogen is the same, single cause of many diseases - as apparently wide-ranging as spontaneous abortion, cleft lip and Sudden Infant Death Syndrome in early life, through to heart disease, Multiple Sclerosis, arthritis and dementia in later life. Such studies have always been overseen by members of the Cabal who, perhaps being mindful of the impact those revelations would have on the populace, and the social and economic chaos that might result (as seen with the current Covid19 pandemic), many years ago colluded and conspired to cover up the findings. The World has paid a very high price for that cover-up. This is not a conspiracy theory - the revelations are sensational without being sensationalised but are based on a number of factual premises. They will be met with disbelief and opposition and will be easy to dismiss as not credible because they do not suit the mainstream narrative and the conclusions upset the central dogma. The book is simply a search for the truth - however unpalatable that might be. Remember the quotation above? In these unprecedented times, the book is a timely challenge into how a global health threat is dealt with - how the 'experts' and the 'authorities' today deal with a newly arrived novel contagium, compared with the response some time ago in dealing with an infection that was already out of control. And the difference to the populace of knowing and not knowing. ★ Paperback also includes large-print version ★