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  • Book cover of History

    There are many stories we can tell about the past, and we are not, perhaps, as free as we might imagine in our choice of which stories to tell, or where those stories end. John Arnold's Very Short Introduction is a stimulating essay about how we study and understand history. The book begins by inviting us to think about various questions provoked by our investigation of history, and explores the ways these questions have been answered in the past. Concepts such as causation, interpretation, and periodization, are introduced by means of concrete examples of how historians work, giving the reader a sense of the excitement of discovering not only the past, but also ourselves. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

  • Book cover of History

    Do historians reconstruct the truth--or simply tell stories? Professor John Arnold suggests they do both, and that it’s the balance between the two that matters. In a work of metahistory (the study of history itself), he takes us from the fabulous tales of Greek Herodotus to the varied approaches of modern-day professionals. Through fascinating and particular examples--including a medieval murderer, 17th-century colonist, and ex-slave--Dr. Arnold illuminates our relationship to the past by making us aware of how the very nature of "history” has changed.

  • Book cover of One Mile at a Time
    John Arnold

     · 2017

    In the beginning, my family started in the air force. As the time went by, we journeyed out across the United States as the family grew, and we made a home in Kentucky. Dad started driving a truck, and mom went to work for the government. Us kids grew up and went our own ways. One will stay home up to the end. First, dad passes away at work due to an accident, and years later, we lost mom to cancer. As the days go by and we get older, we are left with just the memories of the love and the life and the time we all love.

  • Book cover of Understanding Careers

    In the hotly anticipated second edition of Understanding Careers, Kerr Inkson has teamed up with Nicky Dries and John Arnold to take readers on a fascinating journey through the field of Career Studies. Interdisciplinary – the text brings together and critiques a range of perspectives, allowing for a broader and more holistic understanding of the field. Theory and practice – comprehensive coverage of all the key theories and cutting edge research is related to the real world through over 50 cases studies. A new ‘Careers in Practice’ section contains chapters devoted to self-development, career counselling, and organizational practices. International perspective – contains examples, cases, research, references and statistics from a range of countries. Use of metaphor – the text is structured around commonly used metaphors for careers, helping students relate to the ideas presented and providing a framework for analysis and comparison. Ideal reading for students considering their own career and personal development, as well as those studying career development, career guidance or human resource management within a psychology, education, counselling or business degree.

  • Book cover of E-Mail Marketing For Dummies
    John Arnold

     · 2011

    Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

  • Book cover of E-Mail Marketing For Dummies®
    John Arnold

     · 2007

    E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

  • Book cover of Managing Careers Into the 21st Century
    John Arnold

     · 1997

    ` John Arnold has written a book which will serve well any student or new practitioner in the area of career management, both in terms of explaining how thinking has developed, and in looking forward to the complexities of the future' - Career Path, Institute Personnel and Development `This book has two purposes for education leaders. It provides understanding of the world of pupils will be moving into. More urgently, because it is not yet sufficiently recognised, it provides a framework for us to consider what is happening to teachers’ careers now’ - School Leadership The book will appeal to several different audiences, particularly those taking human resource modules in MBA and other postgraduate management courses, undergraduates taking special modules in university business schools or psychology departments, and all practising human resource managers, particularly those concerned with career management and (in the UK) those taking the IPD option on career management. The book is not primarily a do-it-yourself career manual, but nevertheless contains much that will assist people to manage their own careers better.

  • Book cover of Explanation of the Escapement of Mr. Arnold's Timekeeper, etc. [With diagrams.]
  • Book cover of Work Psychology
    John Arnold

     · 2005

    "Compulsory initial reading for students on introductory courses at undergraduate and postgraduate levels. The fourth edition establishes itself as the benchmark introductory textbook for students of occupational psychology. It's accessible, scientifically-based and well grounded in theory and practice without ever becoming dry. The case study examples throughout are particularly useful." Dr Neil Anderson, Professor of Organisational Psychology, University of Amsterdam "This is the benchmark text in occupational psychology. Everyone considering a career in this field simply has to read this book prior to starting their course." Dr Andreas Liefooghe,Lecturer in Organisational Psychology, Birkbeck College, University of London The fourth edition of this market-leading textbook examines how work psychology helps our understanding and management of the world of work today. Covering a broad range of core topics, this book is suitable for undergraduate students in business, management and psychology as well as those studying for professional qualifications. Key features and benefits Each chapter has an opening and closing case study with related exercises to help apply the theory presented in that chapter. Full colour design helps navigation and enlivens the text. Coverage of cross-cultural issues reflects the increasingly global context of work. Learning outcomes, long and short self-test questions, annotated further reading and weblinks help students structure their learning within and beyond the textbook. A comprehensive glossary helps students revise key terms. A companion website offers extra material for lecturers and students at www.booksites.net/arnold_workpsych More material on performance appraisals, emotional intelligence, diversity and competencies reflects the evolution of courses and the workplace. About the authors John Arnold is Professor of Organisational Behaviour at the Business School, Loughborough University. Joanne Silvester is Professor of Organisational Psychology at Goldsmith's College. Fiona Patterson is Professor of Psychology at City University. Ivan Robertson is an independent consultant. Cary Cooper is Professor of Organisational Psychology and Psychology at Lancaster University. Bernard Burnes is Senior Lecturer in Management at UMIST.

  • Book cover of The Story and Confessions of My Life

    The Story and Confessions of My Life: What Is My Life? By: Rev. Dale John Arnold In the first part to The Story and Confessions of My Life, Rev. Dale John Arnold shares his first twenty-five years. Growing up in the 1980s, Rev. Arnold takes us along his journey from his first memories of school, both the exciting and the hardships; becoming a teenager and finding himself faced with the decision to follow Christ; and the challenges of being a young married adult with a growing family of six. Through humor and testimony to coming to Jesus, Rev. Arnold provides a detailed and eye-opening look into how an entire life can change by these first few but significant years.