A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

Matt Graham, star of the Discovery Channel's Dual Survival and Dude, You're Screwed, details the physical, mental, and emotional joys and harrowing struggles of his life as a modern-day hunter-gatherer. Early on in his life, Matt craved a return to nature. When he became an adult, he set aside his comfortable urban life and lived entirely off the land to learn from the smallest and grandest of all things. In this riveting narrative that brings together epic adventure and spiritual quest, he shows us what extraordinary things the human body is capable of when pushed to its limits. In Epic Survival, written with Josh Young, coauthor of five New York Times bestsellers, Matt relays captivating stories from his life to show just how terrifying--and gratifying--living off the grid can be. He learns the secrets of the Tarahumara Indians that helped him run the 1,600-mile Pacific Crest Trail in just fifty-eight days and endure temperature swings of 100 degrees. He takes us with him as he treks into the wilderness to live alone for half a year, armed with nothing but a loincloth, a pair of sandals, a stone knife, and chia seeds. He recounts near-death experiences of hiking alone through the snowdrifts at the bottom of the Grand Canyon, and tells us about the time he entered a three-day Arabian horse race on foot--and finished third. Above all, Epic Survival is a book about growing closer to the land that nurtures us. No matter how far our modern society takes us from the wilderness, the call remains. Whether you're an armchair survivalist or have taken the plunge yourself, Matt's story is both inspiration and invigoration, teaching even the most urbane among us important and breathtaking lessons.

· How many minutes can you survive after cardiac arrest? · What do new medical techniques teach us about consciousness? · How will these change our views of who we are? In 2012, two football stars collapsed while playing. Both were technically dead yet, while Fabrice Muamba received hypothermia treatment and recovered, his counterpart in another country did not. In The Lazarus Effect, Dr Sam Parnia, a critical care physician and one of the world's leading experts on the scientific study of death, uses fascinating stories, as well as the very latest research, to show what happens to the mind and body during cardiac arrest and death. he also explains how medical advances are revolutionising our chances of survival. Death is no longer a fixed moment in time. What does that mean? And how can we account for the way the human mind continues to function after death has begun? These questions hold profound ethical, scientific and philosophical implications for us all, not least the fact that, soon, we will have more power over life and death than ever before.

ALA Booklist Top Ten Business Books 2011 It's hardly a secret that the corporate ladder is no longer the path to success it once was. Wayne Rogers-star of the classic TV series M*A*S*H*-has had even more success as a businessman and entrepreneur than as an actor. Applying his own unique viewpoint to a wide range of businesses (a restaurant, a vineyard, a chain of convenience stores, the world of banking, real estate, a film distribution company, and even a famous bridal boutique), the iconoclastic star has steadfastly refused to accept limitations, and boldly forged a path for himself beyond the stifling constraints of the corporate system. Filled with insights and engaging stories, Make Your Own Rules paints a fascinating portrait of how Rogers excelled precisely because he didn't have prior experience in each of these businesses...or any preconceived notions of how they should be run. Rogers reveals the keys to his success over the past four decades-lessons thatare even more important today. After all, in the current economic climate, learning to be creative, challenge convention, and seize unexpected opportunities is not only liberating-it can make all the difference to success. Anyone who yearns to succeed without the burdens of corporate culture can thrive outside the establishment. Whether you are an entrepreneur, a small business owner, changing careers, or just entering the workforce, Make Your Own Rules delivers the inspiration and guidance youneed to climb the ladder of your choice.

An emphasis on the Gospel -- particularly its transformational effects in the life of a believer -- has lately become a popular theme in conservative Christianity. Numerous catchphrases (e.g., gospel-centered preaching, cross-centered living, and grace-based parenting) expressing this emphasis appear in many recent books, blogs, conferences, and sermons further testifying to this current trend. Christians are finding great help and encouragement in scripturally informed thinking regarding the Gospel, its accomplishments, and its present-day implications. Numerous works on this subject are drawing attention to the Scripture's teaching of the Christian's position in Christ. Many in this movement are also confidently affirming the believer's full exemption from the anger of God. They argue that Christ bore the full amount of God's wrath toward sin in His propitiatory death on the cross; therefore, there is no divine anger remaining for a believer to experience -- ever. - Need.

The astonishing new discovery that could change everything . . . Lying inside a high-security vault, deep within the heart of one of the world's leading natural history museums, is the scientific find of a lifetime - a perfectly fossilized early primate, older than the previously most famous primate fossil, Lucy, by an astonishing forty-four million years. A secret until now, the fossil - 'Ida'- is the most complete early primate fossil ever found. Forty-seven million years old, Ida rewrites what we've assumed about the earliest primate origins. Her completeness is unparalleled. With exclusive access to the first scientists to study her, the award-winning science writer Colin Tudge tells the history of Ida and her place in the world. The Link offers a wide-ranging investigation into Ida and our earliest origins - and the magnificent, cutting-edge scientific detective story that followed her discovery. At the same time it opens a stunningly evocative window into our past and changes what we know about primate evolution and, ultimately, our own.