The concept 'Formula New Ljubljana' is used as a means to explore the citys development as a constant and dynamic process. Rather than being in a state of frozen identity, Slovenia's capital inspires new visions. Formulas state concepts applied to architectural products. They are used as the communication tool in the office while developing a particular product, in discussions with the client and presentations to the public. More than one product can be defined by one formula. Formulas exist regardless of typologies, program, location, budget, time of execution symbolic power, or any other parameter that outline the 'uniqueness' of an architectural product. Formulas aim to become generic phrases and to provide a user friendly tool for communicating architectural products. Formulas communicate architectural products away from their technical or typological categories. A formula captures the character of an architectural product and its effect on the observer and the user.

Sadar + Vuga is a Slovenian architecture office that caused an international sensation even with its first building, the quarters of the Slovenian Chamber of Commerce and Industry, realized in Ljubljana in 1999. Since then, the office--with its unmistakable and charismatic architectural language--has secured a place for itself in the international architecture scene. Having been able to realize the majority of their projects in Ljubljana, Sadar + Vuga have made a strong impact on the contemporary urban texture of the Slovenian capital city like very few architects before them. Even so, their projects quite consciously forego adhering to a homogeneous formal language. Rather, each of them develops its expression from a precise interpretation of its particular contextual and programmatic circumstances. Instead of simply creating spaces for objects representing pre-formulated lifestyles, Sadar + Vuga's buildings make systematic pinpricks that stimulate our aesthetic power of judgement. Sadar + Vuga see their architecture as a perceptual catalyst for the formation of our weltanschauung, the way we look at the world. And they want to make us look at the world--especially the one between buildings--in a different way, so that we can also act differently in it.