Smart Food Intake is a project to improve the collection of reliable, accessible and up-to-date food intake data and underlying food choice motives as important determinants of food intake. A flexible, modular system based on the 2-hour recall (‘snapshot’) methodology was developed to reach that aim. This methodology will enable the food industry as well as the research community to collect data on food intake in a faster, flexible and more reliable way. The modular and flexible method will make it possible to expand to other eating contexts, target groups and countries.