Since its founding in 1888, Morgan Construction Company has been a leader in the manufacture of rod and bar mills for rolling both ferrous and non-ferrous products. Although, Morgan's first experience with metrication came in the 1920's, it was not until 1970 that a concentrated effort was made to convert its design and manufacturing operations to the metric system. The decision to "go metric" resulted in part from a desire to accommodate foreign licensees; the major pressure for change, however, came from an increasing foreign market.