The early years of the 21st Century could well be called the 'decade(s) of the entrepreneur'. Entrepreneurship is an often-featured topic in magazine and newspaper articles, popular television shows and major films. Universities have added courses, departments, and even schools of entrepreneurship to their catalogs, and governments at all levels are competing to develop programs to encourage entrepreneurship. A key reason behind this growing interest is the widely held belief supported by economic data that entrepreneurship is a powerful engine of economic growth. By presenting accurate knowledge about entrepreneurship itself, this book serves to convert the rising tide of interest in entrepreneurship into advice and guidance that can actually assist entrepreneurs in achieving their goals. This book presents valid information concerning the factors that encourage entrepreneurship's emergence, including the conditions that shape its outcomes and how it unfolds as a process. This text draws on two key sources of knowledge input from entrepreneurs and the findings of empirical research obtained through systematic research. As the sub-title suggests, however, emphasis is placed on the latter whenever possible because the information individual entrepreneurs possess cannot readily serve as the basis for general principles or guidelines since it is unique to each entrepreneur. By combining evidence-based knowledge with the hard-earned wisdom of experienced entrepreneurs, this volume offers a balanced and inclusive guide useful to both current and aspiring entrepreneurs. Entrepreneurship is indeed a driving force of economic growth. But beyond that, it is also a key mechanism through which human creativity, ingenuity, skill, and energy are converted into tangible outcomes that can, and often do, change the world in ways that enhance and enrich human welfare. This volume will be of particular interest to students of entrepreneurship in a broad array of fields ranging from business and management to engineering and governance. Suitable for undergraduate courses and graduate programs alike, this book is frontier blazing in its own right and will help those who read it be so as well.

This revised edition includes new chapters on the development of aggression, biological bases of aggressive behavior, and aggression in natural settings; and extensive updates of the theory and research covered in the first edition.

Show how the ever-changing field of Social Psychology is useful in students' everyday lives. The integration of application into the main body chapters helps students see the connection between theory and real world experiences. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research. Teaching & Learning Experience Personalize Learning - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - APS Reader, Current Directions in Social Psychology and a new personalized study plan in MyPsychLab help students develop critical thinking skills. Engage Students - New in-text essays reflect current research trends and show how the field relates to today's social world, helping to engage students in the material. Explore Research - Balanced coverage of fundamentals with current research. New content on emotion and attitude formation is included. Support Instructors - ClassPrep plus videos on DVD including new ABC "What Would You Do?" help instructors keep students engaged throughout every class. Sample chapter and more available on our preview site! www.pearsonhighered.com/fall2011preview/#Psych Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit: www.mypsychlab.com or you can purchase a valuepack of the text + MyPsychLab (at no additional cost). VP: 9780205246670

For courses in Social Psychology Show how the ever-changing field of Social Psychology is useful in students' everyday lives Social Psychology, Fourteenth Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world. Authors Nyla Branscombe and Robert Baron-both respected scholars with decades of undergraduate teaching experience-generate student excitement by revealing the connections between theory and real-world experiences. The Fourteenth Edition offers updated content to engage students, as well as new "What Research Tells Us About..." sections in each chapter that illustrate how research findings help answer important questions about social life.

Social Psychology, 12E is the text that shows students how the ever-changing field of social psychology is useful in their everyday lives!This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research.

Provides integrated coverage of evolutionary psychology and diversity plus greater emphasis on the practical value and usefulness of psychology through increased focus on the theme Taking Psychology with You. Scholarly and research-based, Psychology, now with sixteen chapters, is filled with relevant applications and information for students. Providing a broad-based, balanced presentation of psychology, this edition covers all the core topics while continuing to introduce cutting-edge research and applications.

Psychologists need access to recent data and industry trends. They can get all they need here in this updated bestseller. Keeping close to its roots, this edition retains both the classic and current research, coverage of diverse issues and a lively writing style. Topics include: understanding social behavior, perception, prejudice, interpersonal attraction, and more. Ideal for social psychologists at any stage of their career.

Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Recognizing that students' motivations for taking the course, and their backgrounds, are likely to be mixed in character, they have conceived a text that is flexible for instructors and accessible to students. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy and active learning strategies needed to be compelling in the classroom.