A look at how the rise of influencer culture has changed creative work A sculptor works while wearing a GoPro camera to capture Instagram content. A painter decides whether to make pieces that she won't be able to share on Instagram, after her account was blocked for sharing "sexualized" content. An artist finds that her portraits of light-skinned women get an algorithmic boost over those featuring dark-skinned models. These creative workers are now using the content-generation skills and promotional strategies pioneered by influencers to compete for visibility online. Influencer Creep explores what happens when creative workers must go beyond their work to build a comprehensive online presence. Creator studies expert Sophie Bishop delineates how the tactics of professional influencers affect the ways creative workers navigate social media platforms. They must optimize their content to win the favor of opaque algorithms they do not control. They must engage in relentless self-branding, creating a compelling, consistent, and platform-ready image. And that image, in spite of being carefully manufactured, must be perceived as authentic. Taking seriously the motivations that drive more and more people into the contest for online visibility, Influencer Creep documents a creative workforce nervously conforming to the monopoly power of social media platforms—and occasionally resisting it.

This guide aims to give an overview of key processes, strategies, and techniques for readers wanting to conduct qualitative research about influencers. The guide will firstly support readers in identifying what exactly influencers are. Then, four influencer practices are introduced; self-branding, authenticity, commerciality, and optimization.

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Russell was originally thought to be a crow (and that's how he was given his name!). But, even though Russell's a rook, he liked the name so much - and Russell Crow stuck! He's a mischievous bird. He poops on the floor. He steals food. He hides shiny things. But to Russell, she is his Miss Helen. To Helen, he is her Roo. They are family.Russel is a rookstar - spot the people he's worked with...

Christmas is a confusing time when you are a young rook growing up in the human world. Join Russell, as he sets off to find his place in this magical season. Along the way he may even learn just how special he already is.

Influencer marketing as part of the advertising industry has grown significantly in recent years, becoming one of the most popular and effective forms of online advertising. The fast-growing market of influencers comes with potential risks for consumers and creates several challenges for regulators. This study provides information and analysis on the impact of influencers on advertising and consumer protection in the Internal Market, identifies best practices and makes recommendations for future action. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on Internal Market and Consumer Protection (IMCO).