BOOKQUE

The Effect of Unit Size on Outcomes in National Labor Relations Board Certification and Decertification Elections: A Review and Behavioral Interpretation
Felix P. Kollaritsch , Glenn Wesley Milligan , Jane E. Campbell , Janina C. Latack , Marcus H. Sandver , Paul C. Nutt , Paul W. Miniard , Ray G. Stephens , Robert E. Burnkrant , Stephen A. LaTour , W. C. Benton , Alan G. Sawyer , Carl Obermiller , Herbert G. Heneman (III), Thomas J. Page
· 1981
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Assessing the Predictive Accuracy of Group Utility Functions in a Marketing Channel Negotiation Context
Jehoshua Eliashberg , Stephen A. LaTour , Arvind Rangaswamy , Louis W. Stern , Wharton School. Marketing Department
· 1985
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A Survey Instrument for Assessing Consumer Response to Innovative Electric Rates
Stephen A. LaTour , Jack M. Feldman , University of Florida. College of Business Administration
· 1980
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Measuring Marketing Orientation
Bruce Wrenn , Stephen A. LaTour , Bobby J. Calder
· 1992
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Interactive Impact of Information and Normative Influence on Blood Donations
Stephen A. LaTour , Ajay K. Manrai , Wharton School. Marketing Department
· 1986
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Marketing's Misuse of Repeated Measures Analyses
Stephen A. LaTour , Paul W. Miniard
· 1981