"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with this ebook.

For over six decades, our father lived a life "silly on baseball" -- while building one of the largest and unique private baseball autograph collections in the world. His "labor of love" was a meticulous approach to collecting themed autographed baseballs, team sheets and even first-day issue US Postal stamps he considered relevant to the culture of baseball. The collection celebrated everything from the game's greatest milestones and memorable events ... to its most noted characters, occurrences and relationships. It's a genre of autograph collecting, known as "cluster collecting," that he is widely credited with creating.This book shares the story of the unique baseball autograph collection's origins. The book features - in photographs and short stories - a collection of some of the most unique themed "cluster" items ever created, befitting my father's legacy as "the czar of cluster collecting." Included is a baseball signed by 17 of baseball's legends who hit 50 or more home runs in a season; 13 players who are members of baseball's 500-home run club; and all eight of the pitchers who won three or more Cy Young Awards (before Clayton Kershaw joined the group in November of last year).

This is the loose-leaf version of Sport Marketing, Sixth Edition With HKPropel Access, which offers students a less expensive, printed version of the text. Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing. Sport Marketing, Sixth Edition With HKPropel Access, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. The new sixth edition features updated content designed to keep students at the cutting edge of sport marketing: Heavier focus on technology and how it continues to revolutionize and drive the sport industry, including increased streaming options and the proliferation of online sports gambling Emphasis on data and analytics to make more informed business decisions Examination of how digital platforms serve as critical communication channels driving sport marketing strategy Consideration of name, image, and likeness (NIL) legislation and policies Marketing strategies for effective sport sponsorship and promotion at the collegiate level Coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of advanced ticketing practices, such as artificial intelligence (AI) technology in sales and the process of selling digital media and streaming inventory Related online resources delivered through HKPropel prepare students to apply classroom concepts to professional settings. A semester-long project requires students to create their own sport marketing plan, building on assignments provided in each chapter of the textbook. In addition, links to video content are provided for each chapter, and new flash cards offer an additional study aid for students. The text offers comprehensive coverage of the core concepts of sport marketing--product, price, promotion, place, and public relations--and has been extensively revised to reflect the evolving landscape. Enhanced by a full-color presentation, the text incorporates the latest technological advancements, industry examples, global perspectives, case studies, and professional profiles, providing an ideal blend of theory, research, and real-world application for today's students. Sport Marketing prepares the next generation of sport marketers to meet the ever-changing wants, needs, and communication styles of today's passionate sports fans and consumers. It also represents a reliable reference for marketers working in the sport industry. A code for accessing HKPropel is included with all new print books.