Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.

A small town girl attends the University of Minnesota where she becomes caught up in a crowd of beatniks.

The Bards and Sages Quarterly features original short speculative fiction from both new and established authors. Our writers include first-time authors, Pushcart Prize nominees and Nebula award winners. With each issue, our goal is to bring readers the most inclusive collection of speculative fiction available. In this issue An interview with Visions of Mars author Eric S. Rabkin on Why Speculative Fiction Matters. An intergalactic con artist realizes too late that some words, when taken literally, have deadly outcomes in Found in Translation. A copper dragon's goal to dance in Swan Lake stumbles over an obvious problem in The Dream A demonic detective investigates the murder of a fallen angel in Faces of the Fallen Plus more original stories.

Dirección de Relaciones Públicas se ha convertido en la obra más influyente en la materia, siendo actualmente el libro de cabecera de los profesionales de la comunicación empresarial de todo el mundo. En ella, el lector encontrará no sólo una aproximación conceptual a las relaciones públicas y a la comunicación en las organizaciones, sino fundamentalmente una perspectiva estratégica de la actividad como herramienta imprescindible de la actual gestión empresarial. El libro cuenta además con numerosos ejemplos procedentes de la experiencia profesional de sus autores.