"The paper explores the issue of innovativeness. It is observed that two perceptions of innovativeness can be identified; they refer to the same phenomenon, though from varying perspectives. One deals with a macro-economic view, suitable for big inventive companies, and levels of innovativeness are measured by composite indexes. The second perspective is more 'shop-floor'oriented and deals with problems of changing ideas into commercial success. Some limitations of these perspectives have been described and the underlying means to reduce differences between them specified."--Leaf 1.