This volume is devoted to the development of understanding in the field of social psychology over the last four decades, covering both basic and applied social psychology.

Social Psychology and Health, 3e addresses health issues from a social psychology perspective, addressing questions such as:

In the World Library of Psychologists series, international experts present career-long collections of what they judge to be their finest pieces - extracts from books, key articles, salient research findings, and their major practical theoretical contributions. In this volume: Overweight and obesity rates have increased dramatically in most industrialized countries, even though more and more people are chronically dieting. Dieters can manage to lose substantial amounts of weight while actively dieting, but most regain it within a few years. So why do most chronic dieters have such difficulty controlling their weight and why is there only a small minority of successful dieters? To address these questions, Stroebe developed the goal conflict model of eating behavior, a social cognitive theory that attributes the difficulty of chronic dieters to a conflict between two incompatible goals: eating enjoyment and weight control. Although chronic dieters are motivated to pursue their weight control goal, most fail in food-rich environments: Surrounded by palatable food cues that activate thoughts of eating enjoyment, incompatible weight control thoughts are inhibited and weight control intentions are "forgotten". For successful dieters - probably due to past success in exerting self-control - tasty high-calorie food has become associated with weight control thoughts. For them, exposure to palatable food makes weight control thoughts more accessible, enabling them to control their body weight in food-rich environments. This book contains the key articles of a research program by Stroebe and collaborators to assess the validity of this theory. They succeeded in tracing the processes that lead from temptation to a breakdown of dieting intentions. They also demonstrated that these theoretical principles can be used to develop effective weight loss interventions. The book should be of value for all researcgers, students and clinicians involved in obesity research and treatment.

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edition includes a new chapter on social media advertising that considers how brands and social media influencers affects consumer judgement and choice. The book also includes new coverage on the impact of the psychology of advertising on firm performance or consumer behaviour, the application of theory to real-life adverts, and how the psychology of advertising was affected by the covid pandemic. The book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. Now including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students of consumer psychology, consumer behaviour, marketing psychology and advertising. It is also suitable for students and professionals in the fields of marketing communication, digital marketing and business.

Why do so many people become overweight and obese and why do they find it so difficult to lose weight? In this second edition of his influential book on Dieting, Overweight and Obesity, Wolfgang Stroebe – who developed the goal conflict model of eating – explores the physiological, environmental and psychological influence on weight gain and examines how these processes are affected by genetic factors. Like the first edition, the book takes a social-cognitive approach to weight regulation and discusses how exposure to environmental cues can set-off overeating in chronic dieters. In addition to extensively revising and updating the chapters of the first edition, this second edition features three new chapters. The chapter on successful restrained eating reviews personality factors as well as recent experimental research on impulse control. The chapters on psychological treatment of obesity and on primary prevention describe and evaluate the various treatment and prevention approaches and the research conducted to assess their efficacy. This book is essential reading for students, researchers and clinicians interested in an up-to-date review of the field of eating research and a new theoretical approach to the study of overweight and obesity.

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This text discusses major topics of health psychology from a social psychological perspective. It addresses two major factors detrimental to health and well-being, namely health-impairing behaviours and stressful life events, and argues for an integrative approach to reduce risk factors.

Bereavement and Health offers the first comprehensive review of what is known about the impact of bereavement on surviving partners. Drawing on the work of psychologists, sociologists, epidemiologists, and psychiatrists, the authors offer a theoretically coherent perspective focused on conjugal love. After thoroughly discussing different stress and depression models of bereavement, they present their own theoretical approach, emphasizing social contacts and the interpersonal nature of grief. The psychological and medical consequences of grief are then examined. In evaluating their relevant findings, they consider important methodological issues that often have been neglected in research on bereavement. The Stroebes' combination of theoretical integrtion and methodological rigor will make Bereavement and Health a standard text for years to come.