ISBN: 0470929510 9780470929513

Category: Business & Economics / E-Commerce / Digital Marketing

Page count: 360

<b>Straightforward advice on building and launching a mobile marketing plan</b> <p>Mobile communication is hot, and so is marketing on mobile devices. <i>Mobile Marketing For Dummies</i> provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.</p> <ul> <li>Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch</li> <li>Covers activating a plan using voice, text, e-mail, and social media campaigns</li> <li>Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties</li> </ul> <p><i>Mobile Marketing For Dummies</i> gives you the tools to succeed in this exciting environment.</p>