Learn to teach character traits to your students The Organized Teacher's Guide to Building Character, a comprehensive resource that will help you implement character education into your lesson plans. The book features ten plans (one for each month of the school year), each focusing on a different character trait, including Respect and Responsibility, Honesty, Courage, Fairness and Self-Discipline. A multitude of ideas, books, videos, etc, to use with children of different ages. Complete lesson plans incorporate easy-to-access materials that a teacher may already have in her classroom or library. Topics include: Respect and Responsibility; Loyalty/Friendship; Kindness/Caring; Self-Discipline/Self-Control; Perseverance/Diligence; Honesty; Courage; Fairness; Gratitude and Integrity

Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to: Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Behavioral operations management is a new and growing research field incorporating behavioral aspects of decision making into operations management models, challenging the assumption of fully rational decision makers. Behavioral aspects include risk-aversion, mental accounting, reference points, or bounded rationality. In this book the author presents experimental and empirical studies that address behavioral decision making in the supply chain contracting context. First, different behavioral aspects are incorporated in the decision making process of a buyback and a revenue sharing contract. Second, an empirical decision maker is analyzed facing a service level contract. Potential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision making in supply chain contracting context.

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

This book examines a selection of themes that have become salient in contemporary debates on constitutional democracies. It focuses in particular on the experiences of India and Germany as examples of post-war and post-colonial constitutional democracies whose trajectories illustrate democratic transitions and transformative constitutionalism. While transformative constitutionalism has come to be associated specifically with the post-apartheid experience in South Africa, this book uses the transformative as an analytical framework to transcend the dichotomy of west and east and explore how temporally coincident constitutions have sought to install constitutional democracies by breaking with the past. While the constitution-making processes in the two countries were specific to their political contexts, the constitutional promises and futures converged. In this context, the book explores the themes of Constitutionalism, Nationalism, Secularism, Sovereignty and Rule of Law, Freedoms and Rights, to investigate how the contestations over democratic transitions and democratic futures have unfolded in the two democracies. It offers readers valuable insights into how the normative frameworks of constitutional democracy take concrete form at specific sites of democratic and constitutional imagination in Dalit and Islamic writings, as well as the relationship between state and religion in the writings of public intellectuals, political and legal philosophers. The book also focuses on specific sites of contestation in democracies including the relationship between sovereignty and citizenship in post-colonial India, free speech and sedition in liberal democracies, questions of land rights in connection with economic and political changes in contemporary contexts, and the rights of indigenous communities with regard to international conventions and domestic law. Given its scope, it will be of interest to students and scholars of political theory, political philosophy, comparati ve constitutionalism, law and human rights.

Learn to teach character traits to your students The Organized Teacher's Guide to Building Character, a comprehensive resource that will help you implement character education into your lesson plans. The book features ten plans (one for each month of the school year), each focusing on a different character trait, including Respect and Responsibility, Honesty, Courage, Fairness and Self-Discipline. A multitude of ideas, books, videos, etc, to use with children of different ages. Complete lesson plans incorporate easy-to-access materials that a teacher may already have in her classroom or library. Topics include: Respect and Responsibility; Loyalty/Friendship; Kindness/Caring; Self-Discipline/Self-Control; Perseverance/Diligence; Honesty; Courage; Fairness; Gratitude and Integrity

From the Treasure-House of Scripture presents the first comprehensive assessment of the relation between the Latin Bible and the text of the highly influential late-medieval devotional manual known as De Imitatione Christi (The Imitation of Christ). Consisting of a detailed analysis of scriptural sources in The Imitation, this work contains the complete Latin text of The Imitation juxtaposed against 3815 Vulgate source texts. Included are some 2600 sources collated from citations in seventy editions of The Imitation, and some 1200 sources newly identified in this study. A collation is presented of explicit statements in The Imitation on 'Scripture' and aspects of lectio divina ('prayed reading'). The textual analysis highlights several aspects of the relation between The Imitation and the Vulgate. First, some fifty 'forms of usage' of scriptural passages in The Imitation are described. Secondly, some three hundred scriptural passages important in informing the overall content of The Imitation are identified. Thirdly, the role of scriptural sources in helping to shape the ascetic character of The Imitation is discussed. Background information is presented on the content, authorship and influence of The Imitation; the Devotio moderna ('New Devotion' or 'Modern Devotion') movement; the life of Thomas a Kempis; the role of Scripture and lectio divina in the New Devotion movement; and the general role of Scripture in Thomas a Kempis's oeuvre.