ISBN: 0470483660 9780470483664

Category: Business & Economics / E-Commerce / Digital Marketing

Page count: 768

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than <i>Web Marketing All-in-One For Dummies</i>. <p>These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:</p> <ul> <li>Establishing a Web Presence</li> <li>Search Engine Optimization</li> <li>Web Analytics</li> <li>E-Mail Marketing</li> <li>Blogging and Podcasting</li> <li>Social Media Marketing</li> <li>Online Advertising & Pay-Per-Click</li> <li>Mobile Web Marketing</li> </ul> <p><i>Web Marketing All-in-One For Dummies</i> shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to</p> <ul> <li>Maximizing Internet potential for your business and ranking high in searches</li> <li>Tracking how your ads, pages, and products perform</li> <li>Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read</li> <li>Creating a blog or podcast that helps you connect with clients</li> <li>Using social media outlets including StumbleUpon, Facebook, and Twitter</li> <li>Leveraging mobile technology</li> <li>Generating traffic to your site and writing ads that get clicks</li> </ul> <p>Not only that, but <i>Web Marketing All-in-One For Dummies</i> includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.</p>